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Our new approach to placeshaping and building ‘Fair Foundations for all’

This week we’re launching our Fair Foundations report, a practical way to address the long-standing challenges of left behind places in the UK.  

The report is a blueprint for how we intend to work differently in our left behind communities, outlining our refreshed approach to placeshaping which moves away from alleviating the problems communities face and instead focuses on getting to the roots of the issues and making long-lasting changes. 

It also includes recommendations for how our peers in the housing sector, our key partners, and other anchor institutions working in communities can join us on the journey and consider their impact in their local area. And it sets out our asks of Government to take a new approach to policy in this area. 

Charlotte Carpenter, Executive Director of Growth and Business Development, said: 

“We believe everyone deserves a fair chance to realise their potential but whether they get that chance depends largely on they live. Some areas are well connected, with vibrant local economies and strong community services.  

“They help make day-to-day life fulfilling and affordable, but elsewhere, opportunities are out of reach. Structural decline, poor transport, insecure work, and the unintended consequences of tax and benefit policy can trap people in cycles of poverty where life is hard, stressful and more expensive. 

“We’re pleased to be launching our Fair Foundations report, which outlines our new approach to placeshaping and how we’re setting new goals that concentrate on creating strong, sustainable places that empower people to break the cycle for good. 

“The report also recommends how others can take this approach forward in their work, either working alone or with others to pool resources and expertise on initiatives that have the most impact.” 

Going forward we’re piloting this approach in Stanley and Byker where we have a good understanding of what life is like for residents living there and the ability to have an impact. 

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