Our mission

The reason we exist as an organisation is 'To provide a strong foundation for life'.

Our three strategic aims

In the next five years we will build stronger foundations for even more people, by delivering on three strategic aims:

  • To provide as many good quality homes as we can
  • To deliver excellent customer service for customers
  • To shape strong, sustainable places for our communities

Our vision

By 2023:

  • We will build more new homes than ever before. Thanks to our strong finances and our deep community connections we will help more people to have great quality homes across a range of tenures
  • We will help our customers lead successful, independent lives. In doing so we will be recognised by partners and customers as making a difference within the places that we work, helping to build healthy and sustainable communities which offer more opportunities for the people who live there.
  • Our services will be modern, innovative and easy to use. We will use insight and data to anticipate our customers' needs. We will make greater use of digital and self-serve channels, while retaining telephone and face-to-face contact where these are valued by our customers.
  • We will have a strong reputation and significant influence regionally and nationally. Our reputation will grow throughout the North East and beyond as the first choice for customers, partners and employees. We will work in partnership, including through cost-sharing vehicles, and welcome others into our group. Our customers will be very satisfied, and our brands seen as a guarantee of high quality.
  • We will be financially strong, flexible and resilient. Our colleagues will be recognised as skilled, engaged and motivated. We will improve continuously and be highly efficient, helped by additional income from our successful commercial activities.

Our characteristics

In everything we do, we will combine a sound business head with a strong social heart.

Our values

Our values define what is important to us, helping us be consistent in the way we do things and guiding the decisions we take. We are:

Inspiring: We believe in people, and create the conditions for them to succeed and unlock their own potential

Dynamic: We continually learn, improve and innovate so we are able to respond to change and be the best we can be

Bold: We go forward with confidence and are passionate, proactive and influential in building a better future

Reliable: We use our knowledge and experience to be effective and efficient, and make sound well-informed business decisions with integrity

Thoughtful: We work hard to understand the needs and aspirations of others and are mindful of our impact on people, communities and the environment